On A Roll: The Rolling Runway

Rolling Runway


This summer, we are reviewing some of our favorite blog articles from years past. Rolling Runway got their start just under a year ago and have been popping up all over town ever since. We’re proud of the growth of the fashion scene in Athens, and these ladies are part of it!

Words by Haley Southey. Photos by Austin Steele.

Building a business from the ground up isn’t what you typically see from a new college grad and a current college student, but that is exactly what Morgan Schubert and Kendall Turnipseed from the Rolling Runway have been up to this summer. After much mobile-vehicle deliberation, the girls purchased an Airstream, completely renovated it from bottom to top and are now selling fashionable clothing right out of their mobile boutique.

The girls got the idea for their business while they were working part-time in downtown Athens at a men’s formalwear retailer. “We recognized that there was a need for more women’s formalwear styles. We wanted to sell cute and affordable styles that could come right to you.”

They took the idea and ran with it.

Morgan, a UGA graduate with a degree in fashion merchandising, and Kendall, a current student studying international business, put their heads together and began brainstorming. They picked up their 1963 Airstream and worked on renovations year round, knocking out the old floors and walls and taking action to make their boutique business dreams come true.

Since the grand opening of the Rolling Runway on August 2, Morgan and Kendall have expanded their inventory from formalwear to include seasonal styles as well. On weekends, they travel from event to event and set up shop at local markets and festivals.

With mobile retail being a new industry, Rolling Runway is on the front-end of specialized boutique-wear in the South, leading Athens in the not-so-traditional way of business. They have faced a few challenges setting up shop throughout the city because mobile retail is a new innovation in itself. This hasn’t stopped Morgan and Kendall from researching, connecting and finding out what it takes to further their mobile boutique sales.

Kendall Turnipseed (right) and Morgan Paige (left) of Rolling Runway pose in their airstream trailer.

“We’ve actually received a ton of support from the Airstream renovation community,” said Morgan. “It is its own community, and has really inspired us.” Mobile boutique businesses have had much success in the western United States, and the young entrepreneurs want to bring that success to the South.

As for business advice for other entrepreneurs, Kendall says, “As cliché as it sounds, just don’t give up! It’s a lot of work, but a few months of hard work is definitely worth the payoff for a lifetime dream business.”

Rolling Runway

If you’d like to book an event with Rolling Runway or follow along with their travels, the calendar of upcoming events is posted here and you can also connect with them on Instagram, Facebook and Twitter.