Words by Aspen Fairchild. Photos Courtesy of Necklush.
Necklush: To infinity and beyond.
You’re never fully dressed without a smile. Or Necklush. Some may argue that the two are irrevocably intertwined in these scarf-necklace hybrids, and with them, we would like to agree. Meet Stephano Diaz and Troy Mattison Hicks, the creators of Necklush. Currently based out of Athens, the two started their partnership back in 2007 in Brooklyn, New York selling screen-printed t-shirts off the streets before arriving at the design of their infinity scarves.
Using Hicks’ drawing as art prints, the duo started printing on all sorts of fabrics. “One night, we started cutting up lots of our prints and came up with the prototype for Necklush,” remarks Hicks. After further research, they found that no one had made a product similar before and put it up on Etsy a few days later. “It just took off in a strange, viral way,” reminisces Hicks.
With their internet business thriving, Hurricane Sandy soon threatened the East Coast in 2012, the catalyst for Diaz and Hicks to start contemplating relocation. They knew they wanted to live in a smaller town and asked around their circle of friends for suggestions. “Without hesitation they recommended Athens highly as a place where you can be unique and where its friendly and creative,” says Hicks. “We packed up and left without much fanfare [and] it was the best decision we’ve made in a long time!”
While Necklush’s first priority is direct person to person online sales, their accessories can be found in two local boutiques, Dynamite and Atomic. Their scarves have also made it into the likes of the Art Institute of Chicago and Santa Monica Museum of Art, and most recently, featured in the 2011 Smithsonian Cooper-Hewitt Design Museum’s Design Triennial “Why Design Now?” as according to Necklush’s website. In addition, their products have garnered press from publications such as US Weekly, InStyle, and Glamour.
When asked where they see themselves in five, even ten years from now, their main goal is to just “stay creative and keep our output interesting and cool.” Athens has allowed them to re-connect with people in person and they only hope to meet more and more people, especially to expand modeling their products “Photograph[ing] people wearing our pieces … is one of our favorite things to do. We take all of our photos for our website,” says Hicks, his work displayed here.
“We’ve met so many good people [in Athens] who have supported us. We love what we do and everyday are very grateful to have found a creative way to make a living here.”