Always Baked started as a class project, then an entry into the Georgia‘s Next Top Entrepreneur competition, next a two-nights a week home operated business, and is now home to “the highest quality brunchies and munchies” in Athens. We had the wonderful opportunity to sit down and talk to Brian Gamsey, the founder and owner of Always Baked.
Brian’s original idea was a cookie delivery company that benefitted local charities. He tested the idea by operating out of his home, where the business took off and began to grow.
“We had good feedback those first couple of months so I decided to drop out of my PhD program and we started doing it six days a week. We started to get more and more in demand and Athens Bagel Co. asked us to share space with them. We kept growing then decided we needed our own space so we moved here at the beginning of last year,” Brian explained when we asked about how he got the business to where it is today.
“I had no intentions of becoming a baker, but I’ve always enjoyed playing with food,” he said.
According to Brian, he wanted Always Baked to be a “uniquely Athens experience”. Throughout the store, you can see all things Athens being encompassed. Local art, a bookshelf with books, reviews from Athens Reads and a large mural of Sanford Stadium hang on the walls. And of course the coffee served is none other than Jittery Joe’s.
Giving back to the community of Athens is also incredibly important to Brian and the staff of Always Baked. By hosting percentage nights and working with over 25 different charities, Always Baked supports the vibrant community of Athens.
“If you are going to be apart of a community,” commented Brian. “I think you should be apart of all of it. I’m just grateful to play with my food and make stoner jokes for a living and at the same time give back to the Athens community.”
Conveniently located on Baxter Street right by the freshman dorms and the heart of UGA’s campus, Always Baked and the most popular menu item, the “Sack of Nugs,” which is delicious fried cookie dough, is becoming a local favorite.
While the menu began as just fresh baked cookies, it has expanded extensively. It now includes everything from fried cheesecake to fresh biscuits.
“We started as one cookie and now we have six different cookies, a variety of fired fair food, ice cream sandwiches, pancakes, French toast, and much more,” explained Brian. The combination of sweets and brunch food is served all day.
Comfy couches, free Wi-Fi, and Jittery Joe’s coffee make Always Baked an atmosphere for more than just running in and grabbing some cookies.
“We’re really starting to promote our coffee and make this a place to study. For the whole month of March we’ll have dollar coffee,” Brian said.
So, if you’re looking for a new study spot or place to hang out with friends, be sure to stop by Always Baked and grab a cup of coffee for a dollar and try a “Sack of Nugs” this month!
Written by Blythe Coker. Photos by Sarah Boden.